The company's new name is Niscayah. The motive is to create a more distinctive, completely independent identity. The new brand underscores the company’s position as a leading international security partner within technical security.

New step

The background to the name change is to strengthen the company’s visibility on the security systems market. As a further step after the listing, the company will now gain an independent identity, where the future direction and the company’s strategy are determined and where the change of name is a natural component.

The new name

Niscayah is a name that is distinctive in the security industry, which is important in order to become a visible player on a fragmented market. Niscayah is intended to be perceived as a dynamic and future-orientated name, clearly signaling that the company wants to build a strong long-term brand to underpin the Group’s business model. Niscayah means secure and reliable in Sanskrit, which is the language of origin for the majority of languages currently spoken.

What does the name Niscayah embody?

The basis of the new brand lies in the company’s mission, vision, position and role as a security partner and in the company’s values.  As an international company with operations in 17 countries, the Group language is English, and consequently the fundamental terms are formulated in English.

Mission

“We make the world safer by securing our customers business”
The mission describes the fundamental aim of the Group’s operations – to contribute to create a safer world for customers to conduct business activities in. The company creates a complete solution, which meets the customer’s security needs through analysis and design, implementation, systems management and systems operations. In this way, the customer can focus on their core business.

Vision

“The preferred security partner, everyday, everywhere”
The vision is to be the customer’s natural choice of security partner. All activities take place on the basis of a customer perspective with high professionalism and expertise. Niscayah is not just an integrator or a service company, but a security partner.

Position

”Security beyond expectations”
The customer should always perceive the Group as a professional security partner.
The position reflects an employee attitude that includes a focus on high quality, delivery security and cost efficiency aimed at surpassing the customer’s expectations.

Values

”Innovation, Trust, Empowerment”
These three values form the basis of the corporate culture. The values pervade the organization’s goals and strategies. Through the common value platform, a confident partnership is built with the customers in order to help them develop the optimal security solution.

Logo

The new logo has been created in order to represent a balance between technology, future and humanity. The box symbolizes the customer’s business or building over which Niscayah places a protective hand, while at the same time, an open hand is extended in partnership.

What does the new identity mean?

There has been a strong need to make an independent identity clear towards the company’s customers. The customers will see the company more clearly as a leading international security partner with a strong offering on a market where the majority of the competitors are small, niche, local players.

The new brand makes it easier to integrate the various business units and communicate what is unique in the offering. From having earlier used a range of brands in different countries, the Group can present uniform services and an international organization under the name Niscayah. The company takes responsibility for the entire value chain and a common brand will help emphasize the company’s unique knowledge about the customers’ business operations and risks. A more distinctive identity will make the company more visible, which is good for the customers, the business and the organization internally.